Our graphic designers, always curious about the latest trends, work regularly with the typography team. Together they ensure that the reader’s eye is drawn to exactly the right place and that the balance between the text and graphical elements is perfect.
Graphics – like someone’s physical appearance – is the first thing we notice. And whether we are consciously aware of it or not, we will base our judgments on it. Of course, it’s not so easy to be graphic designer: their years of study as well as an understanding of color and symbolism complement their creativity. Three brush strokes and a bit of imagination will not be enough to convey the right message to the target audience. This is why understanding a company’s values before committing an idea to paper is essential: its credibility and image are at stake.
https://www.hotsdesign.ch/wp-content/uploads/2018/06/815.jpg600800Mélissa Hotzhttps://www.hotsdesign.ch/wp-content/uploads/2017/04/logo-HDC_SA-210px-blanc.pngMélissa Hotz2018‐06‐25 10:40:072018‐06‐25 12:54:42Petit‐déjeuner de la CEP du 19 juin 2018
https://www.hotsdesign.ch/wp-content/uploads/2017/11/print-vs-digital-DN.jpg6271200Mélissa Hotzhttps://www.hotsdesign.ch/wp-content/uploads/2017/04/logo-HDC_SA-210px-blanc.pngMélissa Hotz2017‐11‐14 09:26:472018‐01‐08 17:06:58Le tout digital et la fin du print
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